QV Skincare Case Study
QV Skincare is the brainchild of Ego Pharmaceuticals. With no soap, fragrance or other common irritants, QV Skincare supports the skin to naturally repair itself.
Today, QV Skincare remains suitable for everyday use for everyone from babies or infants to adults.
There are now more than 50 QV products sold in more than 20 nations across the world, with well over 50 million units sold.
In
tro
duct
ion
Introduction
Objectives
To increase engagement and reach for a range of QV products catered towards the mummy and baby customer segment.
A strategic plan was crafted out with the marketing team of QV skincare to engage relevant Key Opinion Leaders in the mummy and baby segment. The use of user-generated content was used to ensure more credibility in product reviews and leverage on the influencers' follower base.
Overview
Results
Increase in KOL
engagmenet
Increase in product
reviews
168% Increase in overall engagement
KOL: maybelinesim
KOL: ainontalib
AD 1
Solution: Word-of-mouth marketing through Key Opinion Leaders.
Key opinion leaders were asked to give a review of how their experience with the product was, after using it for a significant period of time. These posts were posted on their own social media pages, which helped to garner greater engagement and a spill-over effect to the main QV Skincare page.